Our Story

The Cadbury History

The inspiration behind Love Cocoa comes from founder James Cadbury's, great-great-great grandfather John Cadbury, who setup Cadbury chocolate nearly 200 years ago. The philanthropist built Cadbury on great ethical grounds, looking after its workforce and improving civil rights. With the family no longer involved, the business was subject to a hostile takeover in 2010 being sold to a US company.

  • 1824

    Aged 22, John Cadbury opens up a grocery shop in Birmingham. As a Quaker, he refuses to serve the popular beverage alcohol, and instead sells tea, coffee, and, fatefully, cocoa and drinking chocolate.

  • 1831

    John Cadbury became a manufacturer, renting a warehouse in Crooked Lane for the production of cocoa and chocolate.

  • 1861

    An ailing John Cadbury passes the business onto his sons George & Richard aged just 21 & 25, with the business in decline.

  • 1866

    George Cadbury goes out to Holland, not knowing a word of Dutch, and buys an innovative new cocoa press from Coenraad Johannes van Houten.

    The press squeezed out much of the cocoa butter from the beans, so it wasn’t necessary to add starches with brick dust commonly used at the time!

    This resulted in the launch of 'Cadbury Cocoa Essence', the UK's first unadulterated cocoa marketed as 'Absolutely Pure. Therefore Best’.

    This helped transform a small business into the worldwide company.

  • 1879

    Cadbury had started to outgrow the Birmingham factory and began looking for land to build its new premises.

    The brothers keen to move away from the grubby conditions of the city,  set about building their "factory in a garden" to provide a clean and healthy working environment for employees.

    They buy land 4 miles from Birmingham and name the new factory Bourneville.

  • 1893

    Cadbury built 24 houses for their key workers before building another 300 houses to form Bournville Village. It was important that they looked after there workers and went to great lengths to do this.

  • 1901

    Philantropist George Cadbury purchased the Daily News and used it to campaign for old age pensions and against sweat labour. As a pacifist, Cadbury was also a strong opponent of the Boer War and used this paper to urge the British government against War.

  • 1905

    First Dairy Milk in launched

  • 1906

    George Cadbury paid £60,000 into a pension fund for his employees. He wanted to ensure every worker was looked after properly and ensure they lived a good life. He donated much of fortune to charities, hospitals and his devoted workforce.

  • 1922

    George Cadbury died at Northfield Manor on 24th October.

  • 1985

    James Cadbury is born.

    His family are no longer involved in the chocolate business with his family known for their generosity and philanthropy.

  • 2010

    Cadbury becomes part of Mondelēz International after a hostile takeover and controversy. The much loved British firm is now in hands of American owners who make a number of promise including that to keep open British factories.

  • 2010

    Within weeks of the takeover going through, Kraft announced it was going to close the Somerdale factory. Four hundred jobs were lost.

  • 2015

    Cadbury confirmed that it would replace the very popular Cadbury Dairy Milk shell.

    Further they axed Christmas chocolate gift to pensioners who worked at Cadbury, one of the longstanding perks.

  • 2016

    Love Cocoa is launched in July 2016 built on the principals of the ethical company Cadbury original was.

  • 2017

    Love Cocoa gain first listings at Fortnum & Mason's, 100 years after they stocked the original Cadbury products.

  • NOW

The Bournville Story

James Cadbury Interview with Campaign Magazine

Interview with The Telegraph

★ Judge.me Reviews

Let customers speak for us

213 reviews
Dark, rich creamy and utterly yummy

Omg love love love this... such a depth of flavour. Even my husband and children devoured this and they are not usually fans of dark chocolate. Next time I buy some I'm hiding it from them!

Delicious

Think this is the most delicious chocolate I have ever tasted, the flavour and the experience of eating are second to none.

Sea salt bar the best but disappointed in the gift card

The sea salt bar was to die for but have to say I was disappointed at the gift note...it was written messily on a scrap of paper and didn't include all the words...and was separate to the pop up card which I loved but I thought the card itself would have the writing.

Great concept but could be smoother

Finally someone has combined the two best ingredients in the world! I was super happy about this...and initially I loved it...u could taste the avocado...but then I found I couldn't continue eating them. Perhaps because they are quite filling (as avocados are)...but I think it's perhaps because it tastes quite powdery (as it's avo powder used)...I feel the recipe needs to be tweaked in order to make it smoother on the palate, perhaps with almond or coconut milk...but well done for finally thinking of the combo!

5/5

Sophisticated Chocolate