When Love Cocoa was created back in 2016, we pledged that sustainability would always be at the core of our company. In the past seven years, we've stayed true to our word by planting over 1,500,000 trees, supporting reforestation projects in Africa, by sourcing our cocoa from businesses that prioritise sustainable farming methods, by creating packaging that is both intricately designed and environmentally-friendly and by avoiding palm oil in our products.
So, as our journey towards driving positive change within the chocolate industry continues, we're thrilled to be joining 1% for the Planet, an international organisation dedicated to addressing and mitigating environmental issues by harnessing the collective power of businesses and individuals.
What is 1% for the Planet?
Created in 2002 by Patagonia founder Yvon Chouinard and Blue Ribbon Flies owner Craig Mathews, 1% for the Planet has fostered a global network of businesses dedicated to channeling at least 1% of their annual sales towards environmental causes. The theory behind 1% for the Planet is simple: because companies profit from the resources they take from the earth, they should protect those resources. The initiative highlights the transformative power of businesses that prioritise the health of our planet.
Protecting the Environment, One Chocolate Bar at a Time
While we're driven by creating exceptional chocolate, we're passionate about protecting the land we live off. From preserving rainforests to promoting sustainable farming practices, by donating 1% to carefully selected environmental nonprofits we'll be supporting crucial initiatives that protect ecosystems, combat climate change, and ensure a brighter future for generations to come.
What's Chocolate got to do with it?
In recent years, the chocolate industry has become a major contributor to deforestation in developing countries. The Ivory Coast in West Africa in particular has been devastated by illegal cocoa farming due to the global demand for chocolate. Change within the world of chocolate is long overdue. We may only be a small company, but we're firm believers that every small step towards a sustainable future adds up to have a big impact.
Joining 1% for the Planet is a huge milestone for us. By pledging 1% to support environmental causes, we are proving that indulgence and conscience can go hand in hand. Who knew saving the planet tasted so good?