Why Do We LOVE Cocoa? A Valentine’s Love Letter

Why Do We LOVE Cocoa? A Valentine’s Love Letter

As our name suggests, we absolutely LOVE Cocoa and wanted to explore the reasons why so many of us just can’t resist. Chocolate has long been enjoyed in all of its wonderful forms; from the humble bar, to the decadent hot chocolate; creamy truffles to exciting Easter eggs

The reasons behind why we love chocolate, specifically cocoa, are complex and intriguing. So what is it about chocolate that makes us humans associate this divine treat with romance, happiness, and comfort? 

Is it love, or just science?

Chocolate goes hand in hand with Valentine’s Day, and this popular cocoa delight has been around for centuries. But is our love for chocolate all down to science, or is there more to the world’s most popular confection?

The science behind loving chocolate

There are several factors that are believed to contribute to the pleasurable experience of eating chocolate. One is that cocoa contains a compound called phenylethylamine, which is a natural stimulant that can produce feelings of euphoria and pleasure. 

Additionally, cocoa is also rich in a compound called anandamide, which is a natural chemical that acts as a neurotransmitter that can help regulate mood, and can produce feelings of pleasure and relaxation.

Essentially, when you eat chocolate, you feel better because chocolate is quite literally making a chemical difference in your brain!

Chocolate as a love language

The association of chocolate with love may have its roots in ancient Mesoamerican cultures, where chocolate was consumed as a symbol of wealth and power and was also used in religious ceremonies. 

History of chocolate

In the 17th and 18th centuries, chocolate was also believed to have aphrodisiac properties, which may have further cemented its association with love and romantic feelings. Chocolate is also linked to the sweet, rich taste and creamy texture of chocolate which can evoke feelings of pleasure and satisfaction, which may contribute to its association with love and romance. 

Chocolate in literature

In literature, chocolate has been used as a metaphor for love since at least the 18th century. In 1745, Swiss-born author Jean-Jacques Rousseau wrote about his beloved in these words: “Her eyes were like two drops of liquid chocolate…” 

Similarly, Charlotte Bronte wrote about her heroine Jane Eyre in 1847: “He looked at me as if I were a mug of milk-and-water; and he appeared disposed to dash even this refreshment away.” (The milk-and-water alludes to the “hot chocolate” style drink of the time period) Even today, authors use comparisons between love and chocolate as symbols for sensuality and desire.  

Feelings and emotions

Lastly, eating chocolate can also be associated with positive memories and emotions, which can further contribute to the pleasurable experience.

Chocolate is still seen as a romantic gesture today—think heart-shaped boxes filled with chocolates on Valentine's Day. And while it may be true that there are certain physiological effects associated with eating chocolate (such as increased serotonin levels leading to feelings of happiness), it could simply be that we've been connecting love with chocolate for so long that it's become part of our culture's collective consciousness. 

Whatever the reason may be, one thing is clear—love simply wouldn't feel complete without a little bit of sweet, delicious chocolate!  

Health benefits

Chocolate contains flavonoids, which are antioxidants that may have potential health benefits. Some studies have suggested that consuming moderate amounts of dark chocolate may help lower blood pressure, improve blood flow to the heart, and reduce the risk of heart disease.

Additionally, chocolate also contains small amounts of caffeine and theobromine, which can have a positive impact on mood and cognitive function. The potential benefits of chocolate are generally associated with consuming small to moderate amounts of quality chocolate with a higher percentage of cocoa.

Love chocolate with Love Cocoa

Love has been associated with chocolate since ancient times, when cocoa beans were used in marriage rituals by the Aztecs. And this Valentine’s Day, what better way to send your chocolate love letter than with Love Cocoa?  

Chocolate decadence is an absolute must for Valentine’s Day, and whether you’re treating a special someone, or simply celebrating with friends, a cocoa indulgence is sure to hit the spot. Browse our Valentine’s Day chocolate collection today.