Sales Executive 


Fancy joining an organic chocolate company and making a real impact from day 1?

We are a new British startup inspired by our founder's great-great-great grandfather John Cadbury. Love Cocoa aims to make British chocolate great again, reinventing chocolate classics with a contemporary touch being free-from: refined sugars, gluten, palm oil and other nasties.

This is a great opportunity to join a fast moving food brand that has launched in Fortnum & Mason, Harvey Nics, Planet Organic and over 75 independents this year alone.

We’re a small team based in East London (Old St, but soon to be London Fields WeWork) and are looking for an enthusiastic and energetic salesperson.

This role will consist of field sales as well as office work.



  • Winning new stockists - from working with small independent shops to working on a proposition for an international buyer;
  • Developing relationships with clients - once you have worked your magic on gaining listings, you will maximise this by upselling and keeping in touch with the shop;
  • Identifying and reporting on business opportunities in target markets - this can range from new products (e.g. chocolate spreads ) to new continents;
  • Sampling/in-store - attending tradeshows and other events to showcase products, as well as utilising marketing material to drive sales such as POS information;
  • Maximising new business development opportunities;
  • Reporting - building database (CRM) and providing Sales updates to the founding team.



  • Positive attitude - you are prepared to work hard and think of solutions to problems
  • Embrace startup life - there are lots of up's and down's 
  • Confidence - able to go out and win new business. We do not have a book of contacts so will be hustling to get business
  • At least 1 year FMCG experience preferred


Compensation details

£21,000-24,000 + Bonus 

Free coffee & beers at WeWork Office

Monthly travelcard zones 1-3


Apply via -



Let customers speak for us

430 reviews
Heat affected

Having followed your progress and previously bought your chocolate from Gloucester services I ordered my bars. It was at the height of our current heat wave, and you did thoughtfully delay the order due to temperatures, but the chocolate did arrive with some white bloom on it. This chocolate was only for myself and immediate family so we will have no problem eating it, it does affect the experience a little, more for texture on the tongue than actual taste but no where near as bad as Kraft changing the shape etc. of the original Cadbury bars, which I now don’t buy.


Lovely smooth chocolate with a genuine orange taste

Always wanted to try Avocado chocolate

As it was on offer thought l d go for it
Lush dark chocolate taste with creamy undertones.
I wouldn't have known it contained avocado but l liked it just the same


The 70% Avocado Dark Chocolate is yet another absolutely stunning additon to the ever growing range.

There are subtle avocado notes that deliver a rich and creamy taste complimenting the 70% dark cocoa. Considering the darkness and smooth mix everything about the makeup is perfect, and there is no bitter after taste! Jasmine green tea is the perfect compliment to an exceedingly lovely chocolate. Definitely one for repeat orders. Congratulations James!

Thanks Neil for lovely review :)