CHOCOLATE WITH A PURPOSE
CADBURY BUT NOT AS YOU KNOW IT
Founded by James Cadbury, the great-great-great grandson of John Cadbury the founder of Cadbury chocolate, we created Love Cocoa with a clear aim: to make great chocolate here in Great Britain whilst retaining the ethical principles upon which the original Cadbury’s was founded...
The chocolate industry and indeed Cadbury’s itself, have come a long way since the launch of ‘Cadbury Cocoa Essence’ back in 1866. And whilst no one could have foreseen the global phenomenon the cocoa industry would become, the global chocolate market expected to be worth $131.7 billion by 2019, neither could we have predicted the damage farming of the humble cocoa bean could do to the environment.
THE RAINFOREST FOUNDATION
This is why we’ve partnered with environmental organisation, The Rainforest Foundation,
to do our bit to combat problems of deforestation, cocoa farmer poverty and human rights abuses, rife within the cocoa industry...
THE UGLY TRUTH...
- Satellites and lasers show deforestation doubles chocolate’s carbon footprint.
- Cadbury estimates that 169g (6 ounces) of carbon dioxide equivalent is emitted into the atmosphere for each 49g (1.7 ounce) Dairy Milk chocolate bar
- The world’s biggest producer of cocoa, the Côte d’Ivoire, lost 85% of its forests between 1990 and 2015 due to the global demand for chocolate.
- 40% of Ivorian cocoa is sourced from illegal cocoa plantations inside protected areas. This means that 17% of the world’s yearly cocoa output is from protected areas.
- Ivorian farmers make $0.50 a day (the dire poverty qualification is $1.25/day).
- 5 of surveyed Ivory Coast protected areas have lost ½ of their primate species. Another 13 are completely devoid of primates. The Miss Waldron’s red colobus monkey is thought to now be extinct.
- Palm oil: Farming of oil palm trees was responsible for 8% of the world’s deforestation between 1990- 2008 as forests were burned to clear areas where people can grow oil palms, used in half of the products we buy in supermarkets.
- Orangutang have lost approximately 80% of their habitat due to deforestation and intentional forest fires in the last two decades. Native to rainforests of Indonesia and Malaysia, which are being cut down rapidly for palm oil, two species are now Critically Endangered.
- A 2007 assessment by the United Nations Environment Program (UNEP) predicts that orangutans will be virtually eliminated in the wild within two decades if current deforestation trends continue.
COCOA FARM & DEFORESTRATION
Like the Rainforest Foundation, we believe that to combat deforestation, we must work with, not against the communities who populate and farm these areas. Cocoa farmers are driven to deforest protected areas as they believe deforested soil yields more cocoa and more cocoa = more $$$.
When you’re receiving $0.50 a day and deforesting a protected area means sending one more child to school, it’s easy to see why this happens. Not only does farming of protected areas contribute to deforestation, but it increases cocoa yields, which drives down cocoa prices and decreases farmers shares of profits. It’s a vicious cycle.
That’s why we take great care in sourcing our chocolate bars, working with a supplier who guarantees to cocoa farmers a higher than market price. They work with farmers to improve the way they harvest their crop, from ensuring trees are replanted, to monitoring the way the beans are fermented. We source from small family ran businesses in the Dominican Republic and Ecuador, where sustainability is at the heart of the process, with the farming done in an organic way and work done post-harvest to renovate plantations and replant trees.
FREE FROM PALM OIL
Our products are also free-from palm oil, the farming of which has been responsible for 8% of the world’s deforestation as well as air pollution caused by intentional forest fires, use of child labour and human rights abuses on large plantations.
We can’t pretend that our efforts will save the planet, but we believe that making a difference, no matter how small the impact, is worth something. By partnering with The Rainforest Foundation, we show our commitment to zero deforestation and poverty and hope to resurrect the humble cocoa bean to its rightful glory.