CHOCOLATE WITH A PURPOSE
CADBURY BUT NOT AS YOU KNOW IT
Founded by James Cadbury, the great-great-great grandson of John Cadbury, the founder of Cadbury chocolate, we created Love Cocoa with a clear aim: to make great tasting chocolate here in Great Britain whilst retaining the ethical principles upon which the original Cadbury’s was founded...
The chocolate industry, and indeed Cadbury’s itself, have come a long way since the launch of ‘Cadbury Cocoa Essence’ back in 1866. And while no one could have foreseen the global phenomenon the cocoa industry would become (with the global chocolate market expected to be worth $131.7 billion by the end of 2019!), neither could we have predicted the destruction of the environment through the farming of the humble cocoa bean.
THE RAINFOREST FOUNDATION
This is why we’ve partnered with environmental organisation, The Rainforest Foundation, to do our bit to combat problems of deforestation, cocoa farmer poverty, and human rights abuses, all rife within the cocoa industry...
THE UGLY TRUTH...
- Chocolate's carbon footprint is doubled with increasing deforestation.
- Cadbury estimates that 169g (6 ounces) of carbon dioxide equivalent is emitted into the atmosphere for each 49g (1.7 ounce) Dairy Milk chocolate bar
- The world’s biggest producer of cocoa, the Côte d’Ivoire, lost 85% of its forests between 1990 and 2015 due to the global demand for chocolate.
- 40% of Ivorian cocoa is sourced from illegal cocoa plantations inside protected areas. This means that 17% of the world’s yearly cocoa output is from protected areas.
- Ivorian farmers make $0.50 a day (the dire poverty qualification is $1.25/day).
- 5 of surveyed Ivory Coast protected areas have lost 50% of their primate species. Another 13 protected areas are completely devoid of primates. The Miss Waldron’s red colobus monkey is thought to now be extinct.
- Palm oil: Farming of oil palm trees caused 8% of the world’s deforestation between 1990- 2008. Beautiful green forests were purposefully burned down to clear areas for oil palms to be grown, with palm oil being used in half of the products we buy in supermarkets.
- Orangutans have lost approximately 80% of their habitat due to deforestation and intentional forest fires in the last two decades. Native to rainforests of Indonesia and Malaysia, which are being cut down rapidly for palm oil, two species are now Critically Endangered.
- A 2007 assessment by the United Nations Environment Program (UNEP) predicts that orangutans will be virtually eliminated in the wild within two decades if current deforestation trends continue.
COCOA FARM & DEFORESTATION
Like the Rainforest Foundation, we believe that to combat deforestation we must work with, not against, the communities who populate and farm these areas.
It is commonly believed amongst cocoa farmers that deforested soil yields more cocoa. With such low incomes of $0.50 a day, the trade off for cocoa farmers is crucial. The money from deforesting a protected area would allow an additional child to receive an education. In light of this, cocoa farmers are compelled to engage in deforestation to achieve higher cocoa yields, and more money.
However, many do not realise that cutting down rainforests will ultimately result in less rainfall and therefore worse crops. What's more, not only does farming of protected areas contribute to deforestation, but the increase in cocoa yields drives down prices, and actually decreases the farmers share of profits. It's a vicious cycle, and big corporations are failing to act.
That’s why we take great care in sourcing our chocolate bars, working with a supplier who guarantees to cocoa farmers a higher than market price. They work with farmers to improve the way they harvest their crop, from ensuring trees are replanted, to monitoring the way the beans are fermented. We source from small, family run businesses in the Dominican Republic and Ecuador, where sustainability is at the heart of the process, and the farming is done in an organic way where the work extends post-harvest to renovate plantations and replant trees.
FREE FROM PALM OIL
Our products are also free-from palm oil, the farming of which has caused 8% of the world’s deforestation. The palm oil industry has also contributed to air pollution caused by intentional forest fires, and exacerbated problems of child labour and human rights abuses on large plantations.
We can’t pretend that our efforts will save the planet, but we believe that making a difference, no matter how small the impact, is worth something. By partnering with The Rainforest Foundation, we show our commitment to zero deforestation and poverty and hope to revitalise the humble cocoa bean to its rightful glory.