Interview with Real Business: Cadbury legacy continues as founder’s relative starts chocolate business Love Cocoa

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Possessing the Cadbury’s name could have struck fear into James Cadbury, the great-great-grandson of the chocolatier, but he’s ready for the challenge with a confectionery business of his own – Love Cocoa.

Possessing the Cadbury’s name could have struck fear into James Cadbury, the great-great-grandson of the chocolatier, but he’s ready for the challenge with a confectionery business of his own – Love Cocoa.

Entering the chocolate business isn’t something that’s been done for the sake of it, however. Indeed, James Cadbury is well aware the pressure of being associated with the Cadbury’s legacy, which is why Love Cocoa has an entirely different business model.

In his own words, Cadbury called his brand an online gifting and subscription service. Sure, that means you won’t stroll into your local corner shop for a bite when you have a sugar rush, but that’s because Love Cocoa is designed with quality in mind, the type that should be savoured and not wolfed down at a moment’s notice.

A box of bars can be ordered online for occasions, such as birthdays, or alternatively chocolate lovers can take out a subscription to receive a Love Cocoa through their letterbox on a regular basis – think Graze or Bloom & Wild.

Cadbury recalled the inspiration for Love Cocoa, which coincided with his mother’s birthday. “My mum loves chocolate, but for her birthday last year I couldn’t really find anything appropriate. I looked around at various brands, but they all took three days plus to deliver and all had to be signed for, so she’d have to go and collect it if she was out it,” he said.

“In the end I went to a really nice chocolate shop and put the box in a jiffy bag with a card, which she really really liked. There wasn’t anything simpler out there, so it gave me the idea to sell something different around chocolate. It’s worked for Bloom & Wild with flowers.”

Prior to this point though, Cadbury, 31, hadn’t experienced any desire to move into the chocolate business and follow the Cadbury’s name. In fact, his career has, until now, been based in finance.

“My parents are both lawyers and they never really encouraged me to be an entrepreneur. They always pushed me towards nice steady job, which is why I ended up in finance. I did enjoy my time doing it, but it didn’t inspire me,” he admitted.

Find out how Cadbury responded to our quick-fire Black Cab Entrepreneur questions in the video below:

realbusiness.co.uk/black-cab-entrepreneurs/2016/11/22/cadbury-legacy-continues-founders-relative-chocolate-business-love-cocoa/

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Valentine's Hamper for Her
P.B.
A finely designed special ttreat.

I sent one each of "the for her " valentines hampers to each of my daughters . 1 lives and works abroad and is a high flyer in the design of a leading Companies products. She was most impressed with the packaging and presentation and hugely enjoyed the fine quality of the products ,especially the chocolate. The other daughter greatly enjoyed the thought as I am away, and
It gives the pick up she needed! So All very Happy if out of normal valentines context!!

H
Valentine's Hamper for Him
H.R.
Something different

A nice variety of contents but still plenty of the lovely chocolate!

Delicious Vegan Chocolate

Deliciously minty, smooth dark chocolate - I loved it! :)

Thanks Joanne!
New Kid on the Chocolate Block

I ordered this for my wife's birthday - she and my brother in law were not sure of the avocado/ chocolate mix, but I thought it worked very well.

Thank you! Enjoying the 'chocolate block' phrase, very good!
Good idea - better with a tweak

Great box but it could have looked more like books.

Hi James, glad you like it - will take your comments on board!